Hello, we're the

Spotlighters.

Spotlighters is a communications partner for tech companies entering and growing in Asia.

Think of us as a ready-made comms department — one that you can just plug into your business to instantly access a team of PR experts.

We help brands earn the coverage their work deserves.

As a tech PR agency in Hong Kong, we work with brands across Asia—from fintech, payments and digital assets to healthcare, HR, the arts, Web3 and crypto.
Speakers discuss collaboration and innovation at a The Mills Fabrica panel event
Photo Credit: The Mills Fabrica
Visitor working beside the What if exhibition displays at The Mills Fabrica
Photo Credit: The Mills Fabrica
Visitor exploring the What if exhibition at The Mills Fabrica
Photo Credit: The Mills Fabrica
StashAway campaign featuring John Tsang and a child, with the message ‘You Do Life, We Do Investing’.
Photo Credit: Stash Away
Deel promotional image illustrating international recruitment and employee onboarding.
Photo Credit: Deel
DASH promotional image showing passengers beside a Hong Kong taxi.
Photo Credit: Dash Taxi HK
Deel promotional image illustrating workforce questions and compensation insights
Photo Credit: Deel
DASH taxi-booking app showing journey details and vehicle options
Photo Credit: Dash Taxi HK
Services

Our expertise.

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Strategic communications

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Comms advisory, brand development & messaging, employer branding & internal communications

Strategic communications
Branding
Internal communications
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Reputation & crisis

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Reputation building & management, crisis response & management, issues mapping, spokespeople training

Crisis response
Media training
Reputation building
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Media

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Media relations, partnership engagement, ecosystem connections

Media events
Pitching
Partnership building
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Content & thought leadership

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Content strategy and development, executive positioning & thought leadership, thought leadership events

Content
Thought leadership
Executive interviews
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Campaigns & activations

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Product drops, KOL engagement, social media management

Product launch
Events
Influencers
Work

Our clients are featured in...

Putting our clients exactly where they belong — in the spotlight. Every feature reflects a story well told and strategically placed.

Thought leadership for StashAway

Made StashAway CIO Stephanie Leung one of Hong Kong’s most-quoted investment voices through 2025’s trade war turmoil, earning 109+ pieces of coverage with zero paid support and helping double Hong Kong AUM year on year.

Building brand awareness for The Mills Fabrica

Put The Mills Fabrica on the regional map, driving a wave of local and Asia-wide coverage that spotlighted its founding story, mission and bold bet on greentech.

Media reintroduction campaign for Colt Technology Services

Reintroduced Colt to the market, taking the digital infrastructure player from a quiet word-of-mouth business to a recognised thought leader on AI, sustainability and Asia's digital economy.

In-depth interview pieces deep diving in HR, Tech, and Business.

Landed an exclusive with Deel co-founder Shuo Wang in the South China Morning Post — anchoring a coordinated wave of coverage and opening the door to deeper HR, tech and business features.

Testimonials

What it’s like to work with us...

"The launch in Hong Kong was Deel's most successful PR campaign in APAC to date. Spotlighters was outstanding in their attention to detail, delivery and driving tangible results. We saw huge spikes in website traffic and direct leads from the campaign. It's rare to attribute all sales results directly to a PR campaign – but we were delighted to do this for the Hong Kong launch."

Antonia Sanda
Director, Communications APAC,
Deel
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"We see Spotlighters as an extension of our team that is equally driven by a strong belief in our vision and values. The flexibility and hands-on approach from senior PR professionals are exactly what we need as a fast-paced company that likes to think outside the box."

Cintia Nunes
General Manager, Head of Asia,
The Mills Fabrica
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"It's been a real joy working with the Spotlighters team over the last couple of years. Our clients have huge appreciation for what they get from them: honest, insightful counsel; a deep understanding of the local media landscape; along with results that have driven their businesses forward."

Marc Sparrow
Founder,
Eureka Box
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Get in touch

Contact us.

Let's talk

We’d love to understand your needs and see where we’re a good fit. Reach out to the team using the form or email us.

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